Vroom is a website (and app) that gives parents tailored age-appropriate activities to engage with their child during everyday life (eg shopping, cleaning). Though it doesn’t have any evidence, it is base on evidence-based strategies.
Access the resource here: vroom.org
Created by: Bezos Family Foundation (eg Amazon) and IDEO.org (a design agency)
Child age: 0-5 years old
Cost: Free
Platform: website, iOS, Android
Optimised for mobile: Yes
The website contains many tailored activities, that parents can complete with their child, to foster:
- Positive adult-child relationships
- Back and forth interactions
- Life skills for the child
The website contains lots of clever design features to help engage parents within their busy lives, and encourage them to come back time and again into the platform.

